Wednesday, November 11, 2009

EDC Press Release

Tulsa Book Publisher Set to Launch Hot New Young Adult Series, Conspiracy 365

EDC Publishing launches, Conspiracy 365, nation-wide Friday the 13th of November. Its worldwide launch is January 1, 2010. A new book in the series will follow each subsequent month throughout 2010.

Jim Milliot, of Publishers Weekly (10/19 Issue), wrote, “The main character is 15-year-old Callum Ormond, who, following the mysterious death of his father, is told that he must find a way to stay alive for the next 365 days”. … “a cross between The Da Vinci Code and 24” …”the story is told in real time, and the books include codes and clues to figure out the mystery about who wants Callum dead. The pages are also numbered backwards, beginning with 185 and working down to 0 with each book ending with a cliffhanger.”

EDC President and CEO, Randall White said, “The hardcover for Conspiracy 365 will be $10.99. We’ve priced it so that teens and their parents can afford the initial release and the monthly installments to follow. We expect this to be a big hit. The teens who love the very popular vampire novels will surely love the mystery surrounding Callum Ormond as well.”

EDC will be selling Conspiracy 365 through retailers and its home business network.
Digital marketing efforts include Facebook and Twitter accounts, plus a dedicated Web site, Conspiracy 365 The Web site features a prologue to the first book, laying the groundwork for the story, plus trailers and a clock counting down the days to the release of the first title.

Educational Development Corporation, a Delaware corporation, was incorporated in 1965 to develop curriculum materials for schools. In 1978 the Publishing Division was created to distribute Usborne children's books, and the Home Business Division was started in 1989. In December 2008 EDC purchased Kane/Miller Publishing Company. The combination of Usborne and Kane/Miller books enables EDC Publishing to offer their customers one of the most creative and original book lines in the United States.

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